When you market your business on social media, you must be careful to avoid turning it into a PR nightmare. Although social media allows for plenty of communication, this doesn’t mean you should treat it like a four-color magazine or an old radio show. If you want to market your business effectively on social media, you have to be a little more reserved than you might be with traditional forms of marketing. Here are some helpful tips for doing just that.
Avoid Branding Yourself – While you’re definitely going to want to brand yourself as the face of your company, don’t do it in a way that could easily cause people to associate your company with negative connotations. You can use your name or a logo that represents your business, but don’t go overboard with it. “My company’s name is Jack and Joe’s Gentle Rabbit”, isn’t going to set well. Market your business and get any work done online.
Don’t Be Salesy – On social media, not all conversations are meant to be sales-style dialogues. If you want to market your business effectively, stick to the conversational conversation when possible and try to use snappy one-liners to get your point across. Remember, people who use social media are used to getting their own point across without having to try to sell anything. They’re also not in a rush to agree or debate with anyone. So be careful not to put people off with your line of questioning; they’ll more than likely give you their full attention in return.
Stay Updated – If you want to market your business effectively online, you need to stay informed about it and keep people informed of its progress. If you don’t post updates or news about your company’s name or current status on a regular basis, this will start to run people off. Give people a reason to engage with you by keeping them informed. If you have a blog, for instance, you can update it regularly with helpful information about the latest developments within your industry. Or you can tweet any important news or event within the world of your company’s name.
Be Active – Part of being successful on social media is being active. This doesn’t mean that you have to follow a lot of trends or write a number-one best-seller overnight, but you do need to make yourself seen by those who are interested in what you’re doing. Keep your social media accounts updated with posts, photos, and videos about your products or services as well as about your company’s website. You should also regularly upload content about your business on your main or personal page on various social networking sites.
Stay Clean – A big part of being successful on social media is staying clean. Be careful about what you say in public and around your social media contacts. Keep your identity clean at all times and don’t share any personal information until you absolutely know that you can trust this person. If you have questions, post them on your pages first and ask only the most pertinent questions or those that can be answered with ease. Don’t try to sell anything on your pages, and if you do, be sure to track down your customers after you’ve sold them on something you shouldn’t have done in the first place.
Help Others – For those who aren’t very internet savvy, helping others find your business can be a tough task. However, the more you use social networking to market your business, the easier it will become to connect with others and build your contacts up through the community. Be generous with the information you give out, but don’t overdo it. Social media is meant to be useful, and giving others helpful information will help them find you again and bring you more business in the future.
You can market your business on social media successfully if you follow these tips. With your reputation already damaged by bad reviews and bad experiences, you’ll need to take precautions to protect it from further damage. This is where social media comes in, and is perhaps the single best strategy you could possibly use to help protect and market your business online today. By using the many social media networks out there to market your business, you can attract more customers and build connections in your community that could lead to long term sales.