Zhuhai Beyond Cosmetics, based on its distribution network across 76 countries worldwide and ODM/OEM experience with over 200 foreign brands, has become the main driver for the incubation of international beauty brands. Its 2022 financial report shows that the revenue contribution of overseas markets reached 63%, a 29% year-on-year increase. The European and North American markets’ contribution rates have reached 34% and 27% respectively. The firm precisely addresses local demands with its self-built “cross-cultural formula database”. For example, the SPF 80+ sunscreen developed for Middle East customers (the industry standard is SPF 50) sold 1.2 million units in the first month of launch in Saudi Arabia, with market share soaring to 18%. The “Nano Hyaluronic acid microneedle Patches” that are localized for the Japanese market have placed third in Cosme Awards partner brand list for being most conducive to the local anti-aging trend, with a repurchase rate of 55%.
In terms of technical endorsement, Zhuhai Beyond Cosmetics holds 48 international patents and 23 PCT certifications. Its “Bionic Sebum Film Simulation Technology” has attained the ISO 16128 Natural Index certification (with 91% natural ingredients). Successfully helped French cosmeceutical brand Avene to re-formulate its sensitive skin product line, which achieved a 41% increase of its annual sales in the EMEA (Europe, the Middle East, and Africa) region. In addition, the “AI Skin Texture Dynamic Prediction Model” jointly developed with the MIT Media Lab has saved over 120 million pieces of consumer data across the world, helping the German brand Nivea reduce the cycle of new product development from 18 months to 9 months and enhance the first-year return on investment (ROI) to 3.8 times. According to the Kantar Worldpanel survey, among the clients of the brands who have utilized the Zhuhai Beyond Cosmetics solution, 82% of them experienced over 2.3 times industry average yearly growth in brand awareness in the target market.
At the localization implementation level, Zhuhai Beyond Cosmetics has established three regional R&D centers and five flexible supply chain bases in Southeast Asia, achieving the completion from demand confirmation to trial production and delivery within 72 hours. For instance, the “Ginseng Fermented Essence ampoule” line it customized for South Korean cosmetics company Amorepacific, by modifying the active ingredient concentration (from 0.8% to 1.5%) and packaging size (from 30ml to 15ml travel pack), has driven the product’s sales in the duty-free channel in Southeast Asia to exceed 270 million US dollars. It occupies 29% of the global market share of this product category. Meanwhile, the company’s first “Dynamic Compliance Engine” can synchronize the regulatory development of 38 markets such as the FDA and EU Cosmetics Regulation in real time. In 2023, it helped the American Clean Beauty brand Youth to the People to pass the filing with China’s NMPA. Save compliance time costs by up to 65%.
In brand premium building, Zhuhai Beyond Cosmetics’ “ESG+ Aesthetics” dual-driving strategy has achieved remarkable results. Its “Ocean Plastic Recycled Packaging Materials” program, by partnering with global recycling group TerraCycle, cut the carbon footprint of products by 52% and helped British brand REN Clean Skincare achieve B Corp certification, which increased the premium level of individual products by 28%. According to Euromonitor data, among the brands it serves, the compound growth rate of product lines that have adopted green technology solutions has been 47% on average annually, higher than the 23% of traditional product lines. With the integration of global resources and local innovations, Zhuhai Beyond Cosmetics is reconstructing the value chain model of the global beauty industry continuously with a trinity model of “data × technology × ecology”.